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Branding

Why consumers forgive brands that lie — but not those that bore them

October 8, 2025

Let’s start with a modern paradox: a brand can cheat, deceive, or even get caught red-handed — and still bounce back. But a brand that commits the crime of…

What was the world’s first brand — and what it tells us about human psychology

November 20, 2023

If we strip branding down to its essence, it began as a survival instinct — the need to make a stranger believe that what you offered was real, safe, and worth trusting, even when…